InfoShop

InfoShop serves as the educational branch of Ramat
Hanadiv, providing visitors with quality products that
exemplify and promote the legacy of Ramat Hanadiv’s
Memorial Gardens, Nature Park, Visitors Pavilion, and
community.

InfoShop is located in the gallery of the new
Visitors Pavilion, designed by architect Ada Carmi-
Melamed. The challenge raised by the project lay in
finding a balance that would allow the establishment
of a relaxed and inviting space within an existing

architectural environment and that would serve the
needs of the site and its visitors. The Shop is situated
between the Nature Park and the Baron Rothschild
Memorial Gardens. One of the challenges presented
by the InfoShop brief was the planning of a display

structure that would not “touch” the existing
architecture. As such, the Shop was designed as a
series of freestanding structures together with
elements that lean against some of the walls, such as
the counter and the book display, which “sit” on the

stone ledge but are not attached. Display structures
are designed as part of a series with a common
language, but with variations: each display element
has its own function – one is used for the display of
posters; another is designed to display jewelry; yet

another holds umbrellas; and so forth.
The aesthetic of the clean, white, minimalist display
structures is interrupted by a series of accessories
and elements (called "inserts") created from waste
materials, custom-made for this project.

These elements include handles, containers of various
sizes, boxes, cladding, and enclaves, embedded in
wooden structures throughout the Shop, which serve
as an intermediary between the pristine geometry and
the visitor. This series of add-ons was created entirely

from waste materials, collected by workers on the site
and transformed into the raw material used to make
the inserts. The collected refuse was pressed and
sewn into a new textile for Ramat Hanadiv.
The waste collection project was organized over a

period of months with the cooperation of the Ramat
Hanadiv staff and contains a generous assortment of
local debris, constituting this new textile’s DNA. Waste
used for making these accessories includes: the old
coats of the gardeners, work pants, bags of compost

and soil, coffee bags, bottles, old umbrellas, screens
from various types of packaging, plastic, and more.
Client: Ramat Hanadiv
Year: 2013
Published in DomusWeb Magazine